Your Impact

Every Stripe Has a Story.

AWAREties were created with one simple belief: small actions can create big change. Each stripe on our hair ties represents a cause worth fighting for—whether it’s access to clean water, support for mental health, or education for girls around the world. When you wear your stripe, you’re joining a community that believes in purposeful giving and everyday awareness.

How It Works

We keep it simple, transparent, and personal.

  1. You choose your stripe. Each color represents a unique cause.
  2. You make your purchase. A percentage of every sale is donated to the organization connected to your stripe.
  3. We give back. Together, we’re funding projects that make measurable impact across the globe.
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Where We Give

Each AWAREties stripe supports a cause that’s close to our hearts. Every cause we choose reflects a real need and a real opportunity to make a difference.

Pink — Breast Cancer Awareness
Supporting research, early detection programs, and community resources for those affected by breast cancer. For example: Breast Cancer Research Foundation


Violet — Girls’ Empowerment
Providing education, mentorship, and leadership opportunities to help girls reach their full potential. For example: Girls Inc.


Green— Animal Welfare & Rescue
Funding rescue efforts, shelters, and advocacy organizations that protect and care for animals in need. For example: SPCA


Blue — Clean Water Initiatives
Bringing safe drinking water, sanitation, and hygiene education to communities around the world. For example: Clean Water Action


Yellow — Mental Health Awareness
Supporting programs that expand access to mental health care, promote awareness, and prevent suicide. For example: National Alliance on Mental Illness (NAMI)

Designed for Good

Our accessories are designed in the USA and crafted to last—because sustainability and giving back go hand in hand. We’re proud to partner with mission-driven organizations that are making long-term impact, not just short-term fixes.

Together, We’re AWARE

When you wear AWAREties, you’re not just making a statement—you’re taking a stand. You’re showing up for people and causes that matter, and proving that something as small as a hair tie can carry real meaning.

What’s your stripe?
Choose the cause that speaks to you, and wear your purpose proudly.