Our Why
We believe awareness is contagious. When you wear something with meaning, you inspire others to ask, to care, and to act. AWAREties was built to spark those everyday conversations—the kind that lead to real change.
Because awareness doesn’t have to live in headlines or hashtags. It can start right where you are… with something small, simple, and intentional.
Where style meets substance.
AWAREties were designed with meaning in mind. Each set features a signature cause stripe, crafted to spark awareness and support real impact. Built to hold strong all day, polished enough for your wrist, and purposeful in every detail.
Behind every stripe is a story of hope, empowerment, and change. With every purchase, a percentage is donated directly to the cause represented by your stripe, because giving back should be part of our everyday style.
Meet Our Founder
AWAREties began with a simple idea: what if something as ordinary as a hair tie could spark awareness, connection, and change?
Founded by Kelsey Settle, a long-time retailer and advocate for purpose-driven brands, AWAREties was born from years spent helping customers find meaning in what they buy. Kelsey saw how the smallest details, a gift, a story, a product with purpose, can create a ripple effect of good.
Each AWAREtie is designed with intention. The signature stripe represents a cause worth standing for, and every purchase gives back to organizations making a measurable difference. From breast cancer research to mental health support, clean water initiatives to girls’ empowerment, AWAREties was created to make doing good part of your everyday routine.
Whether it’s on your wrist or in your hair, AWAREties is a reminder that the things we wear can, and should, carry meaning.
Because awareness looks good on everyone.
