AWAREties are purpose-driven hair ties designed to spark awareness and give back. Each set features a signature colored stripe, with every color representing a cause worth supporting. They’re made to be strong, soft, and stylish—because doing good should look and feel good too.

Each color stripe supports a specific cause. When you purchase a set of AWAREties, a portion of the proceeds goes directly to that cause through our trusted nonprofit partners. We share updates about our giving and collaborations on our [Impact Page] so you can see exactly where your support goes.

Our Core Causes Collection includes five causes:

Pink — Breast Cancer Awareness
Supporting research, early detection programs, and community resources for those affected by breast cancer.

Violet — Girls’ Empowerment
Providing education, mentorship, and leadership opportunities to help girls reach their full potential.

Green — Animal Welfare & Rescue
Funding rescue efforts, shelters, and advocacy organizations that protect and care for animals in need.

Blue — Clean Water Initiatives
Bringing safe drinking water, sanitation, and hygiene education to communities around the world.

Yellow — Mental Health Awareness
Supporting programs that expand access to mental health care, promote awareness, and prevent suicide.

New collaborations and limited-edition stripes are introduced throughout the year—join our email list to be the first to know.

Our hair ties are designed in the USA and made with carefully selected partners in Asia who share our commitment to quality, ethical production, and long-lasting wear.

Yes! We love partnering with mission-minded retailers. Visit our Wholesale page or email partners@awareties.com for more information about carrying AWAREties in your store.

We want you to love your AWAREties. If something isn’t right with your order, reach out to hello@awareties.com within 14 days of delivery and we’ll make it right.

Simply hand wash with mild soap and water, then air dry. They’re built to hold strong, but giving them a little care keeps them looking new longer.

We love discovering new missions to support. Send your ideas and nominations to hello@awareties.com—our community often helps guide where we give next.

Yes—and we’d love that. AWAREties was built for stores that care about products with purpose. Email partners@awareties.com to learn more about becoming a retail partner.