AWAREties Impact Day
Twice a year, we pause to give back and celebrate the good we’re tied to.
AWAREties Impact Day happens every June 1 and December 1. It’s when we make our donations, share the organizations receiving support, and tell the impact story behind each cause color.
Our first AWAREties Impact Day raised $984 for six giving partners.
How It Works
We keep it simple, transparent, and personal.
- You choose your stripe. Each color represents a unique cause.
- You make your purchase. A percentage of every sale is donated to the organization connected to your stripe.
- We give back. Together, we’re funding projects that make measurable impact across the globe.
June 1, 2026 Impact Day
For our very first AWAREties Impact Day, we are giving back $984 to organizations connected to the causes represented in our first collection.
Each pack purchased helped grow this first round of giving, and we are so grateful to every customer, stockist, and early supporter who helped make this possible.
This round of giving supported:
Pink | Breast cancer awareness
$157 to Breast Cancer Research Foundation
Purple | Girls’ empowerment
$218 to Girls, Inc.
Yellow | Mental health awareness
$168 to Mental Health America
Blue | Clean water initiatives
$184 to Wisdom Spring
Green | Animal welfare and rescue
$188 to Best Friends Animal Society
Light blue | Autism awareness
$69 to Autism Speaks
It may start with something small, but this is exactly why AWAREties exists.
Small accessory. Big impact.
A note from our Founder
When I created AWAREties, I wanted to build something simple, useful, and meaningful.
As a retailer, I’ve always believed the things we buy can carry a story. As a mom, a woman, and a business owner, I also know how much it matters to feel connected to something bigger than ourselves.
That’s why Impact Day exists.
It gives our giving a rhythm. It gives our customers and stockists a clear way to follow the impact. And it reminds us that small things, done with intention, can still matter.
Thank you for being part of the good we’re tied to.
Cheers,
Kelsey
Join the Movement.
Join the Movement.
Be the first to know when we partner with new causes, launch limited-edition stripes, and share stories of the impact we’re making—together.
Small accessory. Big impact. Stay connected.
