Every stripe supports a cause.

AWAREties are more than just hair ties, they’re a symbol of purpose. Each stripe represents a cause worth standing for, and every purchase gives back to the communities that need it most.

See Your Impact

Choose Your Stripe

Your stripe, your story.

Every color tells a story—and every purchase gives back.

Choose the stripe that speaks to you. Whether it’s supporting breast cancer research, clean water, animal rescue, or mental health awareness, each AWAREtie funds real impact through our Core Causes. Designed to hold your hair and your values beautifully.

Shop Core Causes
  • Purpose-driven

    Every stripe supports a cause. Your purchase funds real impact through our giving partners.

  • Designed to Last

    Soft, strong, and built for daily wear—because sustainability starts with quality.

  • Thoughtfully Crafted

    No snag, no slip, all style. Built to hold your hair and your values.

  • Woman-Led & Mission-Made

    Created by women who believe in thoughtful style and real change.